Personal branding

Your personal brand must contain considerably more than just the visual side and well-planned marketing activities. It must first and foremost include your values, attitudes, beliefs, competencies, charisma, a clear…

Quite often I hear an opinion, that personal branding is nothing but "a nice to have" - perhaps important for newbies and wannabes, but definitely not relevant for "serious business…

If you want to market your product successfully, you must KNOW the product and have a clear strategy and action plan. It is the same with personal branding. If you…

How personal branding can help you and your company? Personal branding plays a major role in the world of business and entrepreneurship because strong personal brands serve as important marketing…