What is the most important tool in today’s business environment?

You might think about:

  • Communication tools
  • Email marketing tools
  • Project and task management tools
  • Human resource tools
  • Accounting tools
  • Growth hacking tools
  • Automation tools
  • Business intelligence tools
  • Time management tools
    the list goes on…

And you will be right, they are all indeed, important. And yet, there is one extremely effective business tool, that would not make the top of the list, as it is often neglected or simply not known about. If you have seen any of my previous posts, you could guess, that I’m going to talk about personal branding. Yes, AGAIN. Guilty as charged:)

In this (extremely long video by SM standards- 5:56:), I dive into why I believe so and how to find your unique sales advantage and put it work in digital space. I’m also sharing my personal story, which will explain WHY I’m such a big believer in personal branding. Personal branding is so much more than common stereotypes suggest.