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About me

”Olesija will hold up a mirror from which you can see the future YOU smiling back

Brendan DorrianNon Executive Chairman of Global Retailing People Limited

1500

hours of studies completed

25

years of experience

450

clients

100%

dedication

Personal Brand Strategist

Helping bold leaders become unforgettable.

I’m Olesija Saue — Executive Brand Architect, NLP Master Practitioner, former CEO of Forbes Estonia, and a strategist for high-impact personal brands that close deals before you walk into the room.

For the past two decades, I’ve worked at the intersection of business, visibility, and transformation — guiding founders, C-level leaders, and traditional executives to own their voice, amplify their influence, and build personal brands that are investor-trusted, media-worthy, and impossible to ignore.

Today, I run a high-impact personal branding agency Maximizer, and pursue my PhD  in AI-powered visibility — exploring how technology can scale executive presence while preserving authenticity and trust.

my philosophy

Your personal brand isn’t a logo.
It’s your reputation, your energy, and your leadership — made visible, trusted, and scalable.

In a world where people Google you before they ever engage with your business, your brand is your most strategic asset. Whether you’re raising capital, preparing for a high-stakes exit, or stepping into global visibility, you deserve a brand that does the heavy lifting for you.

I believe in creating brands that are not just seen — but felt.
That magnetize the right people. That shift perception.
That open the doors you’re ready to walk through.

My passion for maximizing potential and achieving excellence is backed by the following achievements

Top 5 personal Branding Experts(Thinkers 360, 2024)

250 Women B2B Thought Leaders You Should Follow in 2023 (Thinkers 360)

EDUCATION

  • PhD studies on Leader’s Personal Branding and AI
  • M.B.A in International business administration;
  • AoEC Accredited Executive Coach;
  • International Certified NLP Coach
  • NLP Classic & New Code Certified Practitioner
  • NLP Coaching Excellence Certified Practitioner
  • Systemic Coaching Fundamentals I & II
  • Member of the International Coach Federation;

I’m a Maximizer — in Gallup terms, and in every fiber of how I approach business, leadership, and branding. I don’t just help people improve — I help them unlock the most aligned, magnetic, and powerful version of themselves.

For over 20 years, I’ve lived by one principle: we’re here to evolve, not just perform. That’s why I’m obsessed with helping founders, executives, and teams discover their hidden potential and amplify their influence.

Whether I’m advising a CEO preparing for a global exit or coaching a leadership team to step into visibility, my work is rooted in one mission:

To turn strengths into strategy, passion into positioning, and presence into power.

I see people. I see their potential — often before they do. And I never settle for average, because I don’t believe anyone was meant to be.

Some Facts

  • Former CEO of Forbes Estonia, helped bring the world’s most trusted business media brand to the business audience in the Baltics

  • Built and scaled a steel trading company by 25 — managing 8-figure deals and international operations.

  • Launched Estonia’s first online footwear platform, uniting 50+ partners and serving 5,000+ customers.

  • Lost everything in the 2008 crisis — and rebuilt from ground zero into a best-selling author and global personal brand strategist.

Today:

  • Founder of Personal branding agency Maximizer and Partner at Goal Marketing (multi-award-winning)

  • Lecturer in personal branding (Estonian Business School)

  • 2x Amazon Best-Selling Author

  • Contributor to: Thrive Global, Expert Circle, Thinkers360

My Story

In my early 20s, I was running a steel plant and managing international deals. By 25, I had built a thriving company — and thought I’d made it. Then the financial crisis of 2008 hit. Within months, I lost everything.

That moment broke me — and built me.

I started over from scratch. And in doing so, I discovered the most powerful asset anyone can own: their true identity and voice. I rebuilt not just my business, but my brand. And with it, I built a mission-driven path to help others do the same.

Since then, I’ve guided hundreds of founders, executives, and organizations in activating their visibility and amplifying their leadership. I’ve led Forbes Estonia, written bestselling books, and helped personal brands become strategic assets that open doors and drive results.

Because your brand isn’t just about how the world sees you.
It’s about how aligned, powerful, and influential you allow yourself to be.

My Strengths. Your Strategic Advantage.

These are the core strengths I bring to every client relationship, project, and brand transformation. They’re not just personality traits — they’re the tools I use to help founders and executives unlock their next level of visibility, influence, and leadership.

I’m a MAXIMIZER

I don’t do average. I help high-performing leaders elevate from excellent to exceptional by identifying their unique edge and amplifying it. I see potential others miss — and I help turn that into a Personal Brand DNA no one can copy.

>> Your brand becomes magnetic, recognizable, and impossible to ignore.

I’m an ACHIEVER

I get things done. Fast. With precision. My inner drive fuels action, structure, and consistent momentum — and it inspires my clients to move with clarity and courage.

>> You’ll never feel stuck. We’ll always move forward.

I’m a STRATEGIST

I quickly see patterns, pathways, and what’s not working. I map your brand’s future while solving today’s challenges. No fluff — just clear direction and powerful decisions.

>> You’ll gain clarity fast and know exactly where to focus.

POSITIVITY

I energize people. I see their brilliance — often before they do. My optimism isn’t blind; it’s grounded in belief. I create space where confidence grows and visibility becomes a natural result of alignment.

>>You’ll feel seen, supported, and excited to step into the spotlight.

my  core values

These are the non-negotiables I bring to every client partnership — they shape how I lead, deliver, and scale success.

Growth

I believe real leaders never stop evolving. I’m committed to deepening my expertise and translating complexity into clarity. I listen deeply, adapt fast, and challenge assumptions — because your growth depends on insights that are both sharp and actionable.
Working with me means you’re always moving forward — smarter, stronger, and more strategically aligned.

Aliveness

I don’t believe in success without vitality. Energy, presence, and passion aren’t just nice-to-haves — they’re leadership superpowers. I help clients lead from a place of alignment, not burnout. When you feel alive in your work, your brand becomes magnetic. My clients don’t just grow — they thrive.

Ready to elevate your influence, authority, and visibility?
→ Let’s talk.

book a discovery call