olesija saue


Olesija Saue is a Personal Branding Strategist and Executive Coach. She is also Social Media Strategist and Partner at Goal Social Media Marketing.

Olesija is a serial entrepreneur with 20+ years of experience in Sales and Marketing.
As a former CEO of Forbes Estonia, she helped to bring the world’s most trusted business media brand to the business audience in Baltics.

Today she helps individuals and teams discover what makes them unique and maximize their full potential. She works with corporate clients and aspiring start-ups, and small-to-medium-sized businesses to stand out from the competition and achieve their business goals through the strategic use of social media and personal branding of the CEO’s and employees.

She is also helping with in-house brand ambassador programs development & implementation as well as strategical usage of personal branding in corporate communication and employer branding.

Olesija Saue is a co-author of a book on Personal Branding “The Brand Named You” (www.thebrandnamedyou.com)

Olesija holds an M.B.A in International business administration, she is AoEC Accredited Executive Coach, Sertified NLP Classic & New Code Practicioner, and member of the International Coach Federation.

    I love to complete tasks, and accomplishments fulfil me. I have a strong inner drive — an innate source of intensity, energy and power that motivates me to work hard to get things done and also inspires people around me to take action.
    I create alternative ways to proceed. Faced with any given scenario, I can quickly spot the relevant patterns and issues, weigh alternative paths and determine the best one.
     I have a contagious enthusiasm and can get others excited about what they are going to do. As someone who offers genuine encouragement and an optimistic outlook on life, I have the power to make people feel better, more excited, motivated and inspire to act. I see the best in people & help people experience and enjoy their accomplishments. 
    I focus on quality and prefer working with and for the best. By seeing what each person naturally does best and empowering them to do it, I make individuals, teams and groups better.   I create strengths within groups by enabling people to do what they naturally do best- being themselves and utilizing their unique Personal Brand DNA as their Unique Value Proposition, that no one can copy. Because I believe in my clients, so they start believing in themselves.
  • Facilitating self-discovery processes, which help people to find out who they truly are, what they really want and find the inner drive and motivation to achieve their goals and make their dreams a reality.
  • Empowering individuals and teams to take inspired action when they start believing they have more ability than they thought they did, challenging to do more than they have done before and providing them with the right knowledge, tools & support to make efforts that will yield a positive result.
  • Sharing my knowledge, expertise as well as personal experience and inspiring people to realize their utmost potential and contribute the most to the world.

Balance, Growth, Fun, Achievement

If you're searching for that one person who will change your life, take a look in the mirror.

As Carl Jung once said, ``Your vision will become clear only when you look into your heart. Who looks outside, dreams. Who looks inside awakes.”

To bring more ALVENESS into the world.To inspire to GROW F.U.N.


F. ind out who you truly are

U.nderstand what you really want

N.ow go & get it, making your life and the world around you a better place.

My story

I’ve always loved myself, or so I thought. I had always loved myself when I was perfect, friendly, beautiful, conscientious, polite, or correct. I loved myself when I achieved a lot, moved higher and higher up the ladder. I loved myself when I was best in class. I loved myself when I closed a deal. I loved myself when my reflection in the mirror was all glammed-up. Still, in reality, I was only prepared to love a perfect picture, painted by an eager perfectionist who wanted to get the much-needed reassurance – you are enough – from the outside world.

I was never satisfied. I never felt I was enough. Internal inadequacy made me seek external confirmation and recognition. Perfectionism and the heightened need for achievement have helped me to get quite far in life. But its effects were very short-lived because one can always do better, achieve more, be more.

Success is a lousy teacher, and we only learn from our failures.

I know that from my own personal and harrowing experiences. I had to lose everything, and I mean ABSOLUTELY EVERYTHING, to find myself and realize that I am enough. To find that one “True Love” that would make me happy and complete. My early career was like a rocket launch. In less than a year, I went from the HR manager position to the steel-galvanizing plant CEO, followed by establishing my own steel trading company. The business was flourishing, and the company was growing exponentially.

I had everything I could possibly want. But then came the crisis of 2007/2008, and in a matter of months, I was utterly broke and massively in debt.

I had nothing, and I mean ABSOLUTELY NOTHING, left from my previously highly successful life. I had to start reinventing myself from below zero. I had to look inside.

As I was looking inside myself, different emotions gradually began to surface and unfold. I had to face unfamiliar emotions and finally – my shadow, the opposite of my ideal Self – ugly, imperfect, and very, very scary.

Going through fear, disregard, and facing this frightening Self, I reached acceptance, forgiveness, compassion, integration, and ultimately, self-Love. I learned to love myself, just as I am – in all my imperfect perfection. Flawsome. To understand that I and my “sufficiency” were never related to my roles or external signs of success.

“It’s never about anyone else; it is always only about you.”
It didn’t happen overnight, but as a result, I was finally able to embrace myself. To be truly grateful for all my life experiences – really and heartily appreciative.

I am thankful for my real story, with all the very high climbs and even more painful falls. With all the “bad” feelings and genuine emotions, I finally discovered who I truly am and the hidden treasures that no one can ever take – our unique strengths, values, passions, and why.

I also discovered that knowing who you really are, what you really want to do, and most importantly, WHY you want to do it, makes the most significant difference between true success and failure. And the biggest problem that most of us have is that we don’t take the time to stop and look inside.

As Carl Jung once said, “Your vision will become clear only when you look into your heart. Who looks outside, dreams. Who looks inside awakes.”

During this journey, I have also gained the inner courage to start sharing my story with others. At first, quietly and with a trembling voice, one small piece at a time. And then the next time, a little more and a little bolder, until finally, I fully embraced my unique story. I’ve discovered that I can only tell my story boldly and clearly by getting to know myself and accepting myself just the way I am. That I need to tell my story in a way that reaches other people’s hearts, touches them, speaks to them, and inspires them to look inside and discover the hidden gems that make them so unique and so precious. In retrospect, my most painful experiences have been my greatest hidden blessings – and that is where my most extraordinary personal power lies.

Owning your story and fully accepting yourself gives you wings. Over the years, I have learned to understand, appreciate, and be who I really am. All my life, I have wanted to inspire others to act. Now I know that to inspire others, all you need is to be yourself. To feel, accept and love yourself just as you are.

By living life in harmony with our hearts and sharing our stories, speaking directly from the heart, we reach into others’ hearts and inspire them to seek their uniqueness and passion, which gives them wings and the freedom to fly high.

The moment I realized this; my life changed. I found a way to make things work again as I became a two time best-selling Amazon author and built a successful coaching and consulting business. But most importantly, I get to spread my passion and live my WHY, inspiring others to find their aliveness, uniqueness, passion, and why.

I encourage my clients to take action and make the most of themselves by truly making a difference in their own lives and the world around them. As Howard Thurman has said, “Don’t ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is people who have come alive.”

Let others get inspired by how you do YOU, how you live your passion, deal with your imperfections, spread your wings, and fly high. Owning our story and loving ourselves through this process is the bravest thing that we will ever do. There is no need to tell the PERFECT story to inspire others – just the REAL one.

If you or your team needs help to find out and maximize potential and/or share your uniqueness with the world, I would be honored to work with you.  I do this through executive and team coaching and strategic personal branding.