Check the short video below, and let me know if you agree with me or can point out other important ones!
How do you distribute content to amplify the message, knowledge, and brand presence? In the context of brand ambassador programs, companies often expect people to start creating their own unique content from scratch. Although some of your brand ambassadors may become thought leaders who will start to create their own content, it all takes time. Most people need inspiration, ideas,…
Then stop corporate self-promotion, and start focusing on building your employees’ thought leadership. Because your influence and your impact as a brand would grow when you have strong personal brands, and strong thought-leaders, speaking in their unique, authentic, diverse voices about the things they are knowledgeable and passionate about. Telia, SEB, Levira, Tele 2, Fujitsu, Bolt, Playtech, Scoro, Testlio, Elisa,…
Employee advocacy/brand ambassador programs are becoming more and more popular. This makes me super happy because I firmly believe that only real people can humanize the brand. Today, we can say that a strong corporate brand consists of two things -strong personal brand of the founder or CEO of the company and strong personal brands of the employees. The stronger…
To answer this question, let’s revisit the definition of a brand and the origins of modern brands. All corporate brands are built around different brand archetypes, which should appeal to a certain type of people. And the people who don’t resonate with this brand would also have strong but negative feelings. But let’s be honest, brands are artificial, and they…
In 2012, Jeff Bezos, founder of Amazon & one of the most iconic personal brands, gave his definition of a personal brand. He said that personal brand is what people say about you after you have left the room. This has been the most widely used definition of the personal brand ever since. Although this definition is still valid, now…
This is the question that I get asked the most. While there is no one solution that fits all because once you are choosing a platform between hundreds of different social media possibilities, you have to consider two things. First, what is the goal of your personal branding and secondly, who is your target audience? And what platform are they…
Let’s discuss what is the difference between personal branding and executive branding. As the word personal suggests, personal branding is more than just your professional life. It is about who you are, not only as a business leader but also as a person. Executive branding normally would focus just on your professional side but if you want to really connect…
It is impossible to ignore social media and its impact on businesses. Social media today is a free platform to be visible and build credibility for every company and every person. Being socially active is already programmed into our human nature. Some of us are more active communicators, others less active, but people have always been looking for ways to…
Employee advocacy programs have been around for quite some time. Now, this topic is becoming more and more important, and more and more companies pay attention to this important topic. Some programs are successful, and some programs fail. So if you’re thinking about launching your own brand ambassador program, then there is one thing that you have to remember. Stop…
