How to promote employer branding on social media?

How to promote employer branding on social media?

Nowadays, simple job offerings are not working on social. So if they don’t work, what does? The topic of Employer Branding has gained massive importance and that’s exactly why building a strong Employer Brand online is now more important than ever. We live in the era of real-time communication, and Social media makes it quick and accessible for EVERY company…

Why just a couple of employee advocates are better than thousand of social media followers?

Why just a couple of employee advocates are better than thousand of social media followers?

Many companies are putting a lot of effort into their marketing activities. The budgets for digital marketing are on the rise and influencer marketing is booming. However quite often, the most effective and authentic way to market your company is not paid attention to. YOUR EMPLOYEES. Every employee serves as a business card for their company, and absolutely everybody who…

How to develop your expert position?

How to develop your expert position?

Today’s society is changing so rapidly that no one can escape continuous learning and development. However, this is especially true for those who want to be experts and valued professionals in a particular subject. The more you know about your field and the more you acquire different skills, the more valuable your personal brand will be in that field. Personal…

9 resources that can work for your personal brand

9 resources that can work for your personal brand

In order for your personal brand to stand out, it needs to be targeted to the right focus group through appropriate channels. Social media is a very powerful channel, but you should cross-market with other sales and marketing channels to get the best results. The choice of channels and resources is constantly changing, and it is happening at a tremendous…

Is personal branding easy?

Is personal branding easy?

Well, a simplistic answer is yes – just be yourself and share your passion and knowledge consistently. Be visible, give value, build credibility and ideal customers will come to you, because of you. And let’s be honest, digital space has made personal branding so much easier than it used to be. Just think about all the free platforms( like LinkedIn),…

What is the most important tool in today’s business environment?

What is the most important tool in today’s business environment?

You might think about: ✍ Communication tools✍ Email marketing tools✍ Project and task management tools✍ Human resource tools✍ Accounting tools✍ Growth hacking tools✍ Automation tools✍ Business intelligence tools✍ Time management toolsthe list goes on… And you will be right, they are all indeed, important. And yet, there is one extremely effective business tool, that would not make the top of…