There are basically two cliche answers to this question and 99% of personal branding experts will give you the same answer- personal branding is all about authenticity and consistency. And I fully agree with them. But knowledge without action is knowledge wasted. We all know, that consistent right actions bring results in any area of our life, and personal branding is…
Your digital personal brand is one crucial part of your personal brand. When someone checks your profile picture on social media, what impression do they get about you? When someone looks at your profile on LinkedIn, what information do they get about you? Are you seen as a thought leader on social media or you only have an account there?…
So much of personal branding is about what you are contributing to the overall conversation. Whether you write, create graphics or make videos, be sure that you’re giving your own personal take and angle on every topic you’re talking about. If you can’t create content at the pace you’d hoped, don’t be afraid to curate content created by others. You…
Personal branding for executives has a bad reputation because many see it as being insincere and inauthentic and just sort of like putting lipstick on a pig. But in reality, it helps to humanise the brand and build the necessary level of likeability and trust among clients, employees or other stakeholders. Everyone has a personal brand, but having it is…
Your reputation is what you were to others in the past, your brand is about who you are now and whom you want to be in the future. Your brand is the promise. In an essence, your personal brand is a happy marriage between your personality & your potential. Here is how I see the 5P process of building a…
Did you know that 87% of investors make a positive or negative investment decision based on the reputation of the CEO? According to Digital Investor Survey, background research on social media is widespread among investors. Today 98% of investors use digital channels and social media for background research online. It has increased dramatically compared to 2017 and 2015, when the…
1. Thinking you don’t need a personal brand 2. Not being present on social media 3. Not “owning” your own brand 4. Not cultivating your own brand, separate from the company 5. Thinking you can completely outsource your brand 6. Ignoring your digital personal brand 7. Forgetting about your most important target audience & biggest brand advocates-potentially, your employees This…
People often think that personal branding is about becoming a star-influencer with millions of followers online. This can’t be further from the truth because you don’t need everybody to know you to have a strong personal brand and be successful.It is important, whom do you know. But nowadays it is becoming more and more important, WHO KNOWS YOU. You just…
Share it through a personal account. And make sure your employees do the same. How? Through personal branding. The international PR company MSL Group highlights that employees have on average ten times more social contacts than companies and that if the company’s message is shared by the employee, it reaches 561% further than via the company’s official channels. Of course,…
As the face of your company, when you as a CEO publish content, speak at conferences, write opinion articles or comment on trending industry topics, you are establishing company-wide credibility. With a strong personal brand backed by published content, you’ll widen your circle of influence and open doors to new audiences, making it easier to grow your business wherever you…