Employee advocacy

How do you distribute content to amplify the message, knowledge, and brand presence? In the context of brand ambassador programs, companies often expect people to start creating their own unique…

Employee advocacy/brand ambassador programs are becoming more and more popular. This makes me super happy because I firmly believe that only real people can humanize the brand. Today, we can…

To answer this question, let's revisit the definition of a brand and the origins of modern brands. All corporate brands are built around different brand archetypes, which should appeal to…

Employee advocacy programs have been around for quite some time. Now, this topic is becoming more and more important, and more and more companies pay attention to this important topic.…

The number of your truly engaged and passionate employees is the answer. Your employer brand would start truly living only when your people start sharing their passions, their why, and…

Nowadays, simple job offerings are not working on social. So if they don't work, what does? The topic of Employer Branding has gained massive importance and that’s exactly why building…

Many companies are putting a lot of effort into their marketing activities. The budgets for digital marketing are on the rise and influencer marketing is booming. However quite often, the…

I would say, that the easiest and most effective way for creating a strong company brand nowadays is the development of the professional personal brands of its employees.Regardless of whether…

Share it through a personal account. And make sure your employees do the same. How? Through personal branding. The international PR company MSL Group highlights that employees have on average…

As the face of your company, when you as a CEO publish content, speak at conferences, write opinion articles or comment on trending industry topics, you are establishing company-wide credibility.…