The number of your truly engaged and passionate employees is the answer. Your employer brand would start truly living only when your people start sharing their passions, their why, and stand art sharing their real stories because a corporate brand and employer brand can never become human. People buy people, and today more than ever, they want to see real people behind the companies and brands.

Engaged employees can easily connect with future colleagues and customers by being them and “sell without selling.” This is why I firmly believe that employer branding can’t be done efficiently without incorporating the personal brands of both the CEO and the employees.