Do investors buy your idea or you?

Do investors buy your idea or you?

Did you know that 87% of investors make a positive or negative investment decision based on the reputation of the CEO? According to Digital Investor Survey, background research on social media is widespread among investors. Today 98% of investors use digital channels and social media for background research online. It has increased dramatically compared to 2017 and 2015, when the…

What are the most common mistakes of personal branding?

What are the most common mistakes of personal branding?

1. Thinking you don’t need a personal brand 2. Not being present on social media 3. Not “owning” your own brand 4. Not cultivating your own brand, separate from the company 5. Thinking you can completely outsource your brand 6. Ignoring your digital personal brand 7. Forgetting about your most important target audience & biggest brand advocates-potentially, your employees This…

How to educate your employees through personal branding?

How to educate your employees through personal branding?

As the face of your company, when you as a CEO publish content, speak at conferences, write opinion articles or comment on trending industry topics, you are establishing company-wide credibility. With a strong personal brand backed by published content, you’ll widen your circle of influence and open doors to new audiences, making it easier to grow your business wherever you…

Do you know what is one of the easiest ways to create a genuine personal connection with your audience and amplify your personal brand?

Do you know what is one of the easiest ways to create a genuine personal connection with your audience and amplify your personal brand?

We were happy to share our personal stories and talk about personal branding on one of the most popular podcasts in Estonia and in this post I wanted to discuss Podcasting from the Personal Branding perspective. There are 2 ways to amplify your personal brand through podcasting. EASY-START: Being a regular guest on podcasts gives you a possibility to reach…