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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Mõtteid identiteedist, nähtavusest ja juhtimisest.

Valik artikleid selle kohta, mis juhtub, kui juht otsustab olla nähtav — ja mis juhtub siis, kui ta seda ei tee.

Olesija Saue.
Olesija Saue.
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Ever wondered why certain companies and professionals consistently outshine their competition?

The secret often lies in effective personal branding.

Every single one of us, from CEOs to entry-level employees, has the potential to harness this power. And the ripple effect is profound. As individuals grow their personal brands, the companies get more visibility, more credibility, and, most importantly, happy and engaged employees.

In the digital age, your personal brand isn’t just an asset; it’s a necessity. And the beauty? It leads to both individual growth and collective organizational success.

Did you know:

  • Employee-shared content sees 8x more engagement
  • Employee-shared content is shared 24x more than identical posts shared by official social media profiles
  • Social media posts shared by employees have a 561%
  • 92% are more likely to trust suggestions and recommendations from those they know than any advertising will do
  • 76% are more likely to trust the content shared by a brand’s employees than the brand itself

Seems like a word of mouth on steroids?

But how do you get your employees to share?

The only whay that really work is help your people build their personal brands.

Join me on a journey to building a global personal brand: https://olesija.ck.page/a33576a470

Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.