Your personal brand must contain considerably more than just the visual side and well-planned marketing activities. It must first and foremost include your values, attitudes, beliefs, competencies, charisma, a clear purpose and a broader strategy. It must create a desired, yet the authentic image of you. However, the most important thing is to know what exactly you want to achieve…
How personal branding can help you and your company? Personal branding plays a major role in the world of business and entrepreneurship because strong personal brands serve as important marketing or sales channel of a company or organisation, as well as strongly support the employer brand. Successful personal branding helps to save on marketing costs and grow the company’s sales,…