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Personal branding is a powerful tool, which is often underestimated by so many professionals. Digital personal branding is becoming more and more important as more and more conversations are happening online. You know there is a saying- perception is reality. And in today’s world, your digital perception forms your physical reality.

It is true that in our information-saturated and fast-paced society we don’t always manage to delve deeper into the content. So, by being constantly seen in public and speaking on a specific subject, one can easily become a “star-expert” in the field.

But let’s be clear about one thing- if you want to be successful in the long run, you need substance, you need to be passionate about and know your subject and you need to own your story. While personal branding cannot make you an expert overnight, it can build a bridge between your current self and your future self. It can take you from the position of the unknown professional to an established, credible and sought-after expert. It can open numerous opportunities to you, but only if you know who you are, where are you going and whom do you need to become to get there.