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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Personal branding

Are you too busy to be posting on social media?

Olesija Saue January 15, 2022

Busyness often seems to be considered as a measurement of success. When I ask people how are they doing, I often get the common reply- Oh, you know, sooo busy… So not surprisingly, when we are talking about personal branding, I also hear the same phrase- I would like to… I know I should..but I’m too busy for that. And I totally get it.

And you know, I also get into this “busyness mode”, but I think it is very counterproductive for our business because normally we are busy with things, that are urgent, but not necessarily very important. Personal branding is a marathon, not a sprint. It is easy to put it aside and deal with it tomorrow.

But it is a long-term investment with very high dividends. So even if you are busy, you should not ignore personal branding.

Check the video below for 2 simple hacks to build a personal brand while being busy doing other stuff 🙂

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Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.