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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Mõtteid identiteedist, nähtavusest ja juhtimisest.

Valik artikleid selle kohta, mis juhtub, kui juht otsustab olla nähtav — ja mis juhtub siis, kui ta seda ei tee.

Personal branding

Do investors buy your idea or you?

Olesija Saue August 15, 2021

Did you know that 87% of investors make a positive or negative investment decision based on the reputation of the CEO?

According to Digital Investor Survey, background research on social media is widespread among investors. Today 98% of investors use digital channels and social media for background research online. It has increased dramatically compared to 2017 and 2015, when the number was only 70% and 41%, respectively.

Some takeaways:

Personal branding help to inspire confidence and provides a possible path for how to attract investors
Your social media following creates the social proof necessary to persuade investors
A Strong personal brand gives you credibility
Doing this right makes you very visible and attractive to potential investors

Check this video for more insights.

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Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.