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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Mõtteid identiteedist, nähtavusest ja juhtimisest.

Valik artikleid selle kohta, mis juhtub, kui juht otsustab olla nähtav — ja mis juhtub siis, kui ta seda ei tee.

Personal branding

What are the most common mistakes of personal branding?

Olesija Saue August 1, 2021

1. Thinking you don’t need a personal brand
2. Not being present on social media
3. Not “owning” your own brand
4. Not cultivating your own brand, separate from the company
5. Thinking you can completely outsource your brand
6. Ignoring your digital personal brand
7. Forgetting about your most important target audience & biggest brand advocates-potentially, your employees

This is not a complete list, but I see those mistakes as the most costly ones.

Without active participation in shaping your personal brand, it will be created for you—and you may not be pleased with the results.
As J.F.Kennedy has said, there are risks and costs to action. But they are far less than the long-range risks of comfortable inaction.

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Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.