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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Valik artikleid selle kohta, mis juhtub, kui juht otsustab olla nähtav — ja mis juhtub siis, kui ta seda ei tee.

Personal branding

Is personal branding the same as putting a lipstick on a pig?

Olesija Saue September 15, 2021

Personal branding for executives has a bad reputation because many see it as being insincere and inauthentic and just sort of like putting lipstick on a pig. But in reality, it helps to humanise the brand and build the necessary level of likeability and trust among clients, employees or other stakeholders.

Everyone has a personal brand, but having it is not enough. If we want to be successful in today’s digital environment, our personal brand needs a thought-through strategic approach and proactive management as well as good promotion to make our personal brand well-known and credible.

Developing a clear and consistent personal brand complements and further solidifies your business brand—while at the same time helping you achieve personal development, growth, enhanced career success as well as serves as a golden parachute.

1. It Separates You From The Competition
2. It Attracts Clients, Customers and Employees
3. It Establishes You As an Industry Leader/Expert
4. It Shows What You Stand For
5. It Serves as a “golden” parachute

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Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.