In 2012, Jeff Bezos, founder of Amazon & one of the most iconic personal brands, gave his definition of a personal brand. He said that personal brand is what people…

This is the question that I get asked the most. While there is no one solution that fits all because once you are choosing a platform between hundreds of different…

Let’s discuss what is the difference between personal branding and executive branding. As the word personal suggests, personal branding is more than just your professional life. It is about who…

It is impossible to ignore social media and its impact on businesses. Social media today is a free platform to be visible and build credibility for every company and every…

This is the most popular question I get, both from my personal branding customers and companies who have started to realize that social media is extremely important nowadays. So I…

Don't inform, show, educate and inspire. If you really want to maximize your personal brand, think about your brand promise. What keywords do you want people to associate with your…

For your people to be active communicators of your brand message and your brand promise, you need to think about three things. Your people need to be inspired.Your people need…