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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Mõtteid identiteedist, nähtavusest ja juhtimisest.

Valik artikleid selle kohta, mis juhtub, kui juht otsustab olla nähtav — ja mis juhtub siis, kui ta seda ei tee.

Personal branding

Elevate Your Impact with Personal Branding

Olesija Saue November 15, 2022 August 14th, 2026

Then stop corporate self-promotion and start focusing on building your employees’ personal brands and promoting thought leadership. Your influence and impact as a brand grow when you have strong personal brands and strong thought leaders speaking in their unique, authentic, diverse voices about what they know and are passionate about.

Telia, SEB, Levira, Tele 2, Fujitsu, Bolt, Playtech, Scoro, Testlio, Elisa, Eesti Energia are just some examples of great companies visible here on LinkedIn through the activity of their passionate people.

What companies and employees are the most visible in your feed?

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Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.