Blog - Olesija Saue. Personal Branding.

Personal branding

Do you want to know what is the most important thing about personal branding?

There are basically two cliche answers to this question and 99% of personal branding experts will give you the same answer- personal branding is all about authenticity and consistency. And…

Olesija SaueNovember 1, 2021

Personal branding

How well are you represented online?

Your digital personal brand is one crucial part of your personal brand. When someone checks your profile picture on social media, what impression do they get about you? When someone…

Olesija SaueOctober 15, 2021

Personal branding

What to do if you don’t have enough content ideas?

So much of personal branding is about what you are contributing to the overall conversation. Whether you write, create graphics or make videos, be sure that you’re giving your own…

Olesija SaueOctober 1, 2021

Personal branding

Is personal branding the same as putting a lipstick on a pig?

Personal branding for executives has a bad reputation because many see it as being insincere and inauthentic and just sort of like putting lipstick on a pig. But in reality,…

Olesija SaueSeptember 15, 2021

Personal branding

Is reputation management & personal branding the same?

Your reputation is what you were to others in the past, your brand is about who you are now and whom you want to be in the future. Your brand…

Olesija SaueSeptember 1, 2021

Personal branding

Do investors buy your idea or you?

Did you know that 87% of investors make a positive or negative investment decision based on the reputation of the CEO? According to Digital Investor Survey, background research on social…

Olesija SaueAugust 15, 2021

Personal branding

What are the most common mistakes of personal branding?

1. Thinking you don't need a personal brand2. Not being present on social media3. Not "owning" your own brand4. Not cultivating your own brand, separate from the company5. Thinking you…

Olesija SaueAugust 1, 2021

Employee advocacy

Want to increase your company’s message reach & engagement?

Share it through a personal account. And make sure your employees do the same. How? Through personal branding. The international PR company MSL Group highlights that employees have on average…

Olesija SaueJuly 15, 2021

Personal branding

Do you need to become a household name to achieve your business goals?

People often think that personal branding is about becoming a star-influencer with millions of followers online. This can't be further from the truth because you don't need everybody to know…

Olesija SaueJuly 1, 2021

Employee advocacy

How to educate your employees through personal branding?

As the face of your company, when you as a CEO publish content, speak at conferences, write opinion articles or comment on trending industry topics, you are establishing company-wide credibility.…

Olesija SaueJune 15, 2021