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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Mõtteid identiteedist, nähtavusest ja juhtimisest.

Valik artikleid selle kohta, mis juhtub, kui juht otsustab olla nähtav — ja mis juhtub siis, kui ta seda ei tee.

Olesija Saue.
Olesija Saue.
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What's the one thing that can guarantee the success of your personal brand?

Have you ever wondered what strong personal brands have in common and whether there is one thing that can almost 100% guarantee the success of your personal brand?

We have talked to over 100 people successful in different industries. And irrespective of whether they are managing their personal brand strategically and consciously, or they don’t, they all have one thing in common. This is their passion.

Because passion, as Oprah Winfrey has said, is energy. Energy, which moves the brand, helps you connect with your target audience.
Once you build your personal brand around your passion, you will become unstoppable.

Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.