To answer this question, let's revisit the definition of a brand and the origins of modern brands. All corporate brands are built around different brand archetypes, which should appeal to…
Olesija SaueOctober 15, 2022
This is the question that I get asked the most. While there is no one solution that fits all because once you are choosing a platform between hundreds of different…
Olesija SaueSeptember 15, 2022
Let’s discuss what is the difference between personal branding and executive branding. As the word personal suggests, personal branding is more than just your professional life. It is about who…
Olesija SaueSeptember 1, 2022
It is impossible to ignore social media and its impact on businesses. Social media today is a free platform to be visible and build credibility for every company and every…
Olesija SaueAugust 15, 2022
Employee advocacy programs have been around for quite some time. Now, this topic is becoming more and more important, and more and more companies pay attention to this important topic.…
Olesija SaueAugust 1, 2022
This is the most popular question I get, both from my personal branding customers and companies who have started to realize that social media is extremely important nowadays. So I…
Olesija SaueJuly 15, 2022
Don't inform, show, educate and inspire. If you really want to maximize your personal brand, think about your brand promise. What keywords do you want people to associate with your…
Olesija SaueJuly 1, 2022
The number of your truly engaged and passionate employees is the answer. Your employer brand would start truly living only when your people start sharing their passions, their why, and…
Olesija SaueJune 15, 2022
For your people to be active communicators of your brand message and your brand promise, you need to think about three things. Your people need to be inspired.Your people need…
Olesija SaueJune 1, 2022