Blog

Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

Blogi

Mõtteid identiteedist, nähtavusest ja juhtimisest.

Valik artikleid selle kohta, mis juhtub, kui juht otsustab olla nähtav — ja mis juhtub siis, kui ta seda ei tee.

Olesija Saue.
Olesija Saue.
Skip to main content
0
Would you like to have a unique sales advantage that NO ONE can copy?

The good news- you have it already. Let me explain. In a nutshell, the value proposition of your personal brand should convey:

  • A specific tangible+emotional value for the customer.
  • Emotional value is where Your personal brand DNA comes in and create a unique sales advantage that no one can copy.
  • Communicate clearly how your WHY, your strengths and values can help your audience.
  • Strong brands are emotional because they touch both the heart and the mind.Build your unique sales proposition and your pitch around your personal brand DNA.Here is one great example: “Passionate and compassionate to inspire learning individuals to unlock their potential and dedicated to energize innovative organizations within the service and manufacturing industry. Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams.” Hubert Rempersad

Listen to the episode: https://anchor.fm/fearlessandsuccessful/episodes/Episode-114-Olesija-Saue—Your-Unique-Sales-Advantage-that-no-one-can-copy-eqeb9u

Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.