Do you need to become a household name to achieve your business goals?

People often think that personal branding is about becoming a star-influencer with millions of followers online. This can’t be further from the truth because you don’t need everybody to know you to have a strong personal brand and be successful.It is important, whom do you know. But nowadays it is becoming more and more important, WHO KNOWS YOU.
You just need to make sure, that your ideal customers, your existing and potential partners, employees, investors, relevant media and other stakeholders are in your “circle of information”. Because in time, your circle of information becomes your circle of influence and a free platform to share your story on your own terms.
We all have different levels of influence. Perhaps, just people in your company know how good you are. Or just your existing customers. As you become more visible and more credible, the whole industry is becoming aware of you and you can take your expertise to a global level, attract new opportunities and make a true impact.