Employee advocacy/brand ambassador programs are becoming more and more popular. This makes me super happy because I firmly believe that only real people can humanize the brand. Today, we can…
To answer this question, let's revisit the definition of a brand and the origins of modern brands. All corporate brands are built around different brand archetypes, which should appeal to…
In 2012, Jeff Bezos, founder of Amazon & one of the most iconic personal brands, gave his definition of a personal brand. He said that personal brand is what people…
This is the question that I get asked the most. While there is no one solution that fits all because once you are choosing a platform between hundreds of different…
Let’s discuss what is the difference between personal branding and executive branding. As the word personal suggests, personal branding is more than just your professional life. It is about who…
It is impossible to ignore social media and its impact on businesses. Social media today is a free platform to be visible and build credibility for every company and every…
Employee advocacy programs have been around for quite some time. Now, this topic is becoming more and more important, and more and more companies pay attention to this important topic.…
This is the most popular question I get, both from my personal branding customers and companies who have started to realize that social media is extremely important nowadays. So I…
Don't inform, show, educate and inspire. If you really want to maximize your personal brand, think about your brand promise. What keywords do you want people to associate with your…
The number of your truly engaged and passionate employees is the answer. Your employer brand would start truly living only when your people start sharing their passions, their why, and…