What is the biggest employee advocacy mistake of all?

What is the biggest employee advocacy mistake of all?

Employee advocacy programs have been around for quite some time. Now, this topic is becoming more and more important, and more and more companies pay attention to this important topic. Some programs are successful, and some programs fail. So if you’re thinking about launching your own brand ambassador program, then there is one thing that you have to remember. Stop…

So, what do we actually post?

So, what do we actually post?

This is the most popular question I get, both from my personal branding customers and companies who have started to realize that social media is extremely important nowadays. So I thought that I would give you 11 ideas, and you could use this video as a cheat sheet, and believe me, you’d never have a problem with content ideas ever…

Do you inform or inspire?

Do you inform or inspire?

Don’t inform, show, educate and inspire. If you really want to maximize your personal brand, think about your brand promise. What keywords do you want people to associate with your name and your personal brand? For example, for me, professional and passionate are two keywordsthat have true importance. And once I’m building my own content strategy, I’m always thinking about…

How do you get employees active on social media?

How do you get employees active on social media?

For your people to be active communicators of your brand message and your brand promise, you need to think about three things. Your people need to be inspired.Your people need to be prepared.Your people need to have the right tools and resources to represent our brand on social media would be easy for them. Don’t forget to notice, appreciate people…

What’s the one thing that can guarantee the success of your personal brand?

What’s the one thing that can guarantee the success of your personal brand?

Have you ever wondered what strong personal brands have in common and whether there is one thing that can almost 100% guarantee the success of your personal brand? We have talked to over 100 people successful in different industries. And irrespective of whether they are managing their personal brand strategically and consciously, or they don’t, they all have one thing…

How to promote employer branding on social media?

How to promote employer branding on social media?

Nowadays, simple job offerings are not working on social. So if they don’t work, what does? The topic of Employer Branding has gained massive importance and that’s exactly why building a strong Employer Brand online is now more important than ever. We live in the era of real-time communication, and Social media makes it quick and accessible for EVERY company…

Why just a couple of employee advocates are better than thousand of social media followers?

Why just a couple of employee advocates are better than thousand of social media followers?

Many companies are putting a lot of effort into their marketing activities. The budgets for digital marketing are on the rise and influencer marketing is booming. However quite often, the most effective and authentic way to market your company is not paid attention to. YOUR EMPLOYEES. Every employee serves as a business card for their company, and absolutely everybody who…

How to develop your expert position?

How to develop your expert position?

Today’s society is changing so rapidly that no one can escape continuous learning and development. However, this is especially true for those who want to be experts and valued professionals in a particular subject. The more you know about your field and the more you acquire different skills, the more valuable your personal brand will be in that field. Personal…