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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Olesija Saue.
Olesija Saue.
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Where are you? Is everything all right?

I’ve been absent from social media for over a month, and many started to wonder, “Where are you? Is everything all right?” The truth is, I did it again.

I spread myself too thin and pushed too hard during the autumn. Weekly 1:1 coachings and workshops, managing multiple clients accounts full-time, building a team, expanding our international presence, launching a new project, and, on top of that, finishing a book. My superpower- Maximizer definitely overdid it this time:) My relentless pursuit of various projects led to a fragmented focus, increased decision fatigue, and compromised my ability to achieve flow—the very state I needed for optimal performance.

The real wake-up call came after I completed my book. The day I sent it off to the publisher, a sense of accomplishment was quickly overshadowed by a stark reality—I fell ill. It was as if my body was saying enough is enough. My ambitious end-of-year to-do list remained untouched, a stark reminder of my physical and mental limits.

January brought a long-overdue vacation. I slept 12 hours a day for two weeks and didn’t open my computer once. In fact, I was so mentally exhausted that I didn’t even open a book. So, I let myself just be and enjoy time with my loved ones, sun, beautiful places, and lazy long days. This wasn’t just a break but a necessary retreat for recovery. It led me to an important lesson for this year: the need to tame my maximizer.

This experience has taught me the value of balancing ambition with self-care. In our drive to achieve, we often overlook our bodies’ signals, mistaking them for hurdles rather than warning signs. But I’ve learned that our well-being is the foundation of our success. Ignoring it can lead to burnout and ultimately hinder our ability to achieve our goals.

So let’s use this new year’s “fresh start effect” not only to set ambitious goals but also to commit to sustainable practices that prioritize our health and well-being. True success is achieved not just by what we accomplish but also by how we sustain our journey.

Join me on a journey to building a global personal brand: https://olesija.ck.page/a33576a470

Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.