LinkedIn, Google, and other digital channels are now the places where the journey of a client, candidate, investor, or cooperation partner begins. Before anyone comes to meet you, they “meet”…

There are leaders who barely use social media, yet their name alone is enough for partners to show up, journalists to call, and the team to know: this will get…

In today’s world, it’s no longer just the product or service that sells – it’s the person and their story. Very often we forget that vision alone doesn’t take you…

Today it seems that everyone is a content creator. LinkedIn is full of “leadership thoughts,” Instagram shows executives sharing behind-the-scenes moments, and on TikTok you can even find top leaders…

Starting as a leader in a small country is both a privilege and a challenge. A privilege—because here you can grow fast and test decisions quickly. Estonia, in its compactness,…

 A Case Study of Stockmann’s CEO Stockmann is a brand defined by dignity, consistency, and systematic presence. Yet even within such established organizations, cultural change often happens — not through…

Authenticity is not a slogan like “write from the heart and be yourself.” It’s a strategic tool. You need to unpack and clearly articulate your leadership brand DNA: your values,…

In today’s business environment, we don’t compete only on price or product quality—we compete on trust. If your contribution to visibility is limited to impersonal press releases or posts like…

If a leader is not visible, trust cannot form. Here are 3 steps to creating strategic visibility. How is it possible that in a country branded as a digital nation,…