To answer this question, let’s revisit the definition of a brand and the origins of modern brands. All corporate brands are built around different brand archetypes, which should appeal to a certain type of people. And the people who don’t resonate with this brand would also have strong but negative feelings.

But let’s be honest, brands are artificial, and they will never be real, they will never be human.

But you have your people, and if they truly believe in the mission and why of your company, they will spread this message with authenticity and passion. They will humanize your brand and build deep relations with the audience. Integration of employer branding & personal branding would work miracles, both for your company brand and your people’s careers.