Don’t inform, show, educate and inspire.
If you really want to maximize your personal brand, think about your brand promise. What keywords do you want people to associate with your name and your personal brand?
For example, for me, professional and passionate are two keywords
that have true importance. And once I’m building my own content strategy, I’m always thinking about those two words, how I can show, not inform, and how I can educate and help people to take small inspired actions towards their goals.
And once we shift our focus on the value that we provide to our customers, then, and only then, we can truly create content that helps us to achieve our goals.
What could be your small step today to inspire people around you?
