- August 1, 2023
- Posted by: Olesija Saue
- Category: Personal branding
Let’s talk about two things that are so closely intertwined: feeling stuck and finding your inner light.
We’ve all felt like sailors shipwrecked on a secluded island, shrouded in fog that blinds us to our own brilliance. This island is our comfort zone—safe, yet stagnant.
Inside you is an unacknowledged treasure—your skills, your strengths, your passions, your talents, your self-worth. Realizing this treasure is your first step towards illuminating your world and the world around you. As much as I am flattered when people call me a ‘beacon of light,’ after the coaching sessions, the truth is, I am more like the moon, reflecting your inherent brilliance back at you.
Before you can shine, the fog around your island needs clearing. A guide or a coach can help you see your own capabilities and ambitions, effectively parting the mist and letting you see beyond the horizon of what you believe is possible.
Once you understand and accept your brilliance, uniqueness, and value you can give to others, it’s time to let the world see it, too. You need to be your own lighthouse. Your personal brand is that light, and when it shines brightly, it brings the right ships—clients, opportunities, relationships, and success—straight to your shore.
When you discover your own light, you find your true worth. And when you find your worth, you become unstoppable. Then and only then, personal branding strategies, tricks, and tips on social media etc. would actually work.
So, if you’re feeling stuck, remember: Your personal brand is your lighthouse, and you are the keeper.
And the journey from being stuck to shining bright is a transformation starts and ends with you. As a coach, my role is to help you see, own, and reflect your incredible light. And as a personal branding strategist, my role is to make sure, that it shines in the right direction for the right ships.