Then stop corporate self-promotion, and start focusing on building your employees’ thought leadership. Because your influence and your impact as a brand would grow when you have strong personal brands, and strong thought-leaders, speaking in their unique, authentic, diverse voices about the things they are knowledgeable and passionate about.
Telia, SEB, Levira, Tele 2, Fujitsu, Bolt, Playtech, Scoro, Testlio, Elisa, Eesti Energia are just some examples of great companies visible here on LinkedIn through the activity of their passionate people.
What companies and employees are the most visible in your feed?