Personal branding

Every second person I work with on personal branding tells me the same thing: they hate selling. They don’t want to be salesy or too self-promotional. But here’s the thing—without…

Many will Google you before meeting you. If their digital discovery doesn't match your real-world reputation, opportunities could slip away without you knowing. A strong, clear digital presence ensures your…

I often emphasize the importance of visibility. However, today I want to highlight another aspect: the troubling trend of pursuing visibility purely for the sake of algorithms. Active participation in…

Monika Kuzmina joined us on a morning walk with Joy Fur, and we discussed how to take care of your Digital Twin- your digital visibility during the summer period. Here…

Today, first impressions are often made online, whether through a social media profile, a website, or a virtual meeting. These initial interactions, what we can call "digital handshakes," play a…

Have you ever met someone online and felt like you already knew them when you met in person? That's the power of a well-crafted digital presence.Whether we realize it or…

In today's unpredictable economic climate, the digital footprint of your leadership team is more crucial than ever. It's not just about being seen—it's about being recognized correctly and influentially by…

When I shared that I'm going on a one-year adventure and started publicly sharing my weekly reflections, I had a feeling that I wasn't just telling a story—I was creating…

What if we've been charting the waters of the vast digital ocean with the wrong map altogether?I see so many amazing professionals with years of experience taking social media too…

Have you heard a popular advice- BE AUTHENTIC? I bet you have. Many, many times. “Authenticity” has become a buzzword, right? I have yet to meet a personal branding expert…