Monika Kuzmina joined us on a morning walk with Joy Fur, and we discussed how to take care of your Digital Twin- your digital visibility during the summer period.
Here are a few key takeaways:
- Every post, picture, and comment adds colors to your personal brand. Ensure they strengthen your image rather than create misalignment. Consistency is key.
- Your presence across different platforms should create a cohesive image that helps people get to know you better, without diminishing your professional reputation.
- The lines between professional and personal lives are increasingly blurred. It’s crucial to understand yourself and how you want others to perceive you in the digital space.
- Many people operate in “summer mode” during this period, which is an excellent opportunity to diversify your visibility. Incorporate new aspects of your personality and use daily metaphors to communicate your message effectively. Finding links with your work showcases the real passion behind what you do.
It’s also crucial to be mindful of how your actions online can impact your personal brand, especially during the summer when things might feel more relaxed.
Here are some key points on how you can unintentionally ruin your Digital Twin during this period:
- Posting content that doesn’t align with your professional image can create confusion. Avoid sharing random, unfiltered posts that don’t contribute positively to your brand.
- While it’s great to show your personal side, ensure you don’t compromise your professional reputation. Avoid overly casual or inappropriate content that could be perceived as unprofessional. Make sure tags from other people should be reviewed and accepted by you, especially on FB or IG.
- Summer might be a slower period for some, but totally dissapearing and neglecting to engage with your audience can make you appear disengaged. Consistent interaction helps maintain your presence and relevance.
- Sharing too much about your personal life can blur the lines between personal and professional too much. Balance is key; share personal stories that relate to your professional values and message.
- Failing to keep track of how you are perceived online can lead to a mismatch between your intended brand and public perception.
Take time to get acquainted with your Digital You.
Reflect on what truly matters to you.
Share your insights, inspiration, and stories with your audience.
p.s. I’m happy to say that I don’t need to rest from my work because I absolutely love what I do. So, if you need my help with auditing and strategy for your Digital Twin, write to me olesija@goal.ee, and I would be happy to help you.
