They are built around humans’ need to connect and share stories. One of the key motivators for companies to venture into this space is the opportunity to communicate directly with various target groups.
Yet people always prefer interacting with others, not faceless corporations. So, who better to narrate the company stories than the employees themselves? Their experiences, thoughts, and insights reflect their personal growth and, if aligned with the overall communication strategy, help build the brand’s visibility, credibility, and relatability.
The entire organization benefits when employees are trained and encouraged to understand and nurture their brands. Their networks expand, their influence grows, and the company’s vision, mission, and DNA reach wider audiences through diverse humab voices.
The true impact is born only where an employee’s knowledge, clients’ needs, and business objectives intersect. Incorporating employees’ personal branding into corporate communication isn’t just a strategy; it’s a mindset shift. It acknowledges that every employee is a unique brand ambassador with a distinctive voice, personal goals, and aspirations. When they resonate with the organizational culture and values, their individual stories, amplified by personal branding, carry unmatched weight. By sharing their experiences, employees promote the company and pave the way for their own development and career opportunities. It’s a win-win solution, and it works.
Brand communication is no longer a one-way monologue but multiple communications, happening simultaneously in different formats on different platforms. Every post, every tweet, every story matters. It is impossible to control it.
So why not inspire, educate, and empower employees so that they consciously work for your brand rather than inadvertently against it? After all, they aren’t just employees; they’re the souls and hearts of the company.
Drawing from Carl Jung’s archetype theory, it’s evident that while archetypes can guide our branding, only humans can fill it with genuine warmth and relatability. Because, in the end, only humans can humanize a brand, breathing life and authenticity into it.
p.s. Looking for inspiration and want to know more? Follow me here on LinkedIn: https://www.linkedin.com/in/olesijasaue/
