It is impossible to ignore social media and its impact on businesses. Social media today is a free platform to be visible and build credibility for every company and every person.
Being socially active is already programmed into our human nature. Some of us are more active communicators, others less active, but people have always been looking for ways to connect with each other and create communities. The modern era of digitalisation with numerous communication platforms and applications has given us new ways to be socially active without leaving home. Nowadays, personal and professional relationships often start, develop and sometimes also end on social media. People no longer need a personal handshake or a face-to-face meeting, virtual likes and comments do the job.
But building a strong digital personal brand doesn’t mean that you have to use all social media channels and do it 24/7.
The most important and critical part is that you get your personal branding strategy in place. You must have absolute clarity about the goal of your personal branding and your circle of influence and only then pick the right channels.
Once you have a very clear strategy, you can create a content plan, choose the suitable format and plan your posts ahead (for example, once a week or once a month).
You can also always outsource contact creation as well as content management. It doesn’t mean you will not be controlling your personal brand because the goals of content creators and copywriters will be to extract all the knowledge and ideas that you have and put them into a format, that is suitable for the selected social media platform.
You don’t have to fall in love with social media. You just have to remember that nowadays if you are not present on social media, you simply do not exist. And now more than ever you can not afford this anymore because a lot of your competitors, especially younger digital-savvy ones, are doing an excellent job on social media and you have to be there, where your customers are.
So don’t be afraid of social media. Just make sure that it starts working for you.
WHAT IS YOUR RELATIONSHIP WITH SOCIAL MEDIA- LOVE IT? HATE IT? KNOW HOW TO USE AND NOT GET LOST IN IT?
