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Thoughts on identity, visibility and leadership.

A selection of articles about what happens when a leader decides to be visible — and what happens when she does not.

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Mõtteid identiteedist, nähtavusest ja juhtimisest.

Valik artikleid selle kohta, mis juhtub, kui juht otsustab olla nähtav — ja mis juhtub siis, kui ta seda ei tee.

Personal branding

Personal branding is the most important tool in today’s business environment

Olesija Saue May 15, 2021 August 14th, 2026

You might think about:

Communication tools
Email marketing tools
Project and task management tools
Human resource tools
Accounting tools
Growth hacking tools
Automation tools
Business intelligence tools
Time management tools
The list goes on…

And you will be right; they are all indeed important. And yet, one extremely effective business tool doesn’t make the top of the list, because it is often neglected or simply unknown. If you have seen any of my previous posts, you could guess that I’m going to talk about personal branding. Yes, AGAIN. Guilty as charged:)

In this ( extremely long video by SM standards- 5:56:), I dive into why I believe so and how to find your unique sales advantage and put it work in digital space. I’m also sharing my personal story, which explains why I’m such a big believer in personal branding. Personal branding is so much more than common stereotypes suggest.

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Olesija Saue

Olesija Saue is a personal brand strategist and identity architect. She works with leaders and established companies at turning points — where the company has already changed but the market still sees its earlier version. Founder of Maximizer Agency, doctoral researcher at Estonian Business School, author of Bränd nimega Sina and host of the podcast Julgus olla nähtav.