About me

According to my results on Gallup’s Clifton Strengths, I’m a ‘maximizer’ – I always seek to “transform something strong into something superb”, motivated by a deep-rooted passion for positive transformation in everything I do.

When you maximize something, you make it as good as it can possibly be at that time. It doesn’t and shouldn’t mean though that you let the perfectionism stop you from acting. It means that done is always better than perfect. You constantly, learn, push your comfort zone further and never stop growing ! Because, once you’ve fulfilled your present potential, you in fact then create new space into which you can maximize further. As you learn new skills, or improve existing ones, and as you adjust the lens through which you see others and yourself, more opportunities present themselves, for all involved. This creates a self-directing cyclic motion towards success – as long as you remain aware and open! That’s exactly what I’ve been doing for over 20 years; unleashing my own potential, building my own brand, increasing my own visibility, constantly looking to maximize my reach and to extend my capabilities. At times, this involved small movements but at other, more crisis-related times, it meant practically reinventing myself… …always though with the same passion for my life’s mission and purpose, which is for us all to be the best possible versions of ourselves and to maximize who we are, as well as the impact of what we do. I’m dedicated to the pursuit of excellence; average isn’t enough for a me, because I fervently want myself and people I work with to be the best by focusing on key strengths & passions as a way to stimulate personal and professional success. I’m fascinated by people and I can spot talents and strengths in others, often before they do, and I love inspiring excitement in people to realize their full potential.

TODAY

In my early 20’s my career shot off like a rocket. In less than a year, I went from an HR specialist to the CEO of a galvanizing steel plant, and then founded a successful steel trading company just a few years later. By the age of 25, I had everything I could have ever wanted. But then, the financial crisis of 2008/2009 hit me hard, and within a matter of months, I was completely broke and deeply in debt.

Looking back now, I see that this was the best thing that could have happened to me. I had to start from scratch and reinvent myself from the ground up. It was then that I discovered the most valuable asset any person can possess: my true essence, my personal brand DNA:my why, my unique strengths, my values, my story, my network, and how I make people feel.

This realization transformed my life. I picked myself up, published a book, and now run a successful coaching and consulting business. I inspire individuals and businesses to take action, tap into their potential, and make a meaningful difference. I learned that to build an authentic personal brand, I had to know who I am, what I want to do, and, most importantly, why I do it. The biggest obstacle most people face is not taking the time to look inside themselves. As Carl Jung once said, “your vision will become clear only when you look into your heart.”