The international PR company MSL Group highlights that employees have on average ten times more social contacts than companies, and that if the company’s message is shared by the employee, it reaches 561% further Ninety-eight percent of employees have at least one social media channel for personal use, and at least 50% already post about their companies. For employers this situation is both an opportunity and a challenge. It is important to understand how to make the reality that cannot be changed any longer work for you. Of course, many companies would use this opportunity if it was that easy. Often, the problem is that employees do not want to share this content on their own channels. However, it can be made useful for both parties. If you focus strategically on creating and developing employees’ personal brands, the wide-spread problem that the employees do not want to share or do not care to share the company’s message will disappear. They would do it with pleasure. They just need to be given a reason why they should do it. Growing and developing their professional personal brand is a very good reason. Employees with a strong personal brand are the best communication and sales channel of their employer, and therefore, every employer should support the development of their employees’ personal brands and tie them with the brand of their product or service. This presentation will focus on helping your employees become passionate brand ambassadors.