Let’s discuss what is the difference between personal branding and executive branding. As the word personal suggests, personal branding is more than just your professional life. It is about who you are, not only as a business leader but also as a person. Executive branding normally would focus just on your professional side but if you want to really connect with your audience on a much personal level to build authentic relationships then personal branding would be the best possible solution.
Why is it important?
Here are some important statistics from Edelman Trust Barometer 2022:
CEOS are expected to be the face of change and embody employer values
👉 81% believes, that CEOs should be personally visible when discussing public policy with external stakeholders or work their company has done
to benefit society
👉 60% of the employees when considering a job, expect the CEO to speak publicly about controversial social and political issues that I care about
👉 58% Buy or advocate for brands based on their beliefs and values
👉 60% Choose a place to work based on their beliefs and values
👉 64% Invest based on their beliefs and values
How to integrate your personality into your leadership and communication?
1. Identify Your Values
2. Articulate Your Mission and take a stand for what you truly care about
3. Find Your Voice
4. Share your passion
5. Be visible and approachable to the target audience
6. Maximize your impact through social media.
Just a little bit of your personality will make a huge difference and make your executive branding on social media successful.