People connect with stories rather than sales pitches—known fact. But quite often, I see many people (myself included) waiting for a happy ending to feel they can start sharing their stories. I learned on my journey that for people to resonate with your story, you don’t have to tell a perfect story. You have to

There is often a common misconception between personal branding and publicity. While they’re intertwined, they’re not the same. Publicity is a potent tool that amplifies your personal brand, but it’s just a fragment of the larger personal branding spectrum. Personal branding is a comprehensive process that involves understanding your unique brand DNA, effectively packaging your

When it comes to personal branding, authenticity is a fundamental pillar. Authenticity is a term thrown around a lot, but what does it actually mean in the context of personal branding? At its core, authenticity is about being true to who you are. It means being genuine, real, and not pretending to be someone or