Every entrepreneur has vision but few have the tools to express their visions to the world.
And sadly, most of them will never learn how to give their brand the identity it needs to thrive in today’s market.
If you’re struggling to grow your business and want a simple way to make it all click…
Personal Branding is the forgotten way to do it…
And yet it’s the most effective and long-lasting.
Take what you know…
Discover the best ways to leverage it…
And attract your best clients just by being yourself.
It’s possible.
Take control of your personal brand and take control of your future.
Module 1: Perspective
The first step to maximize your brand is to assess how much control of your brand you have already so you have a foundation to build on. Inventory the things that make up your DNA by listing your strengths, stories, values, and designing a plan that weaves everything into a brand that connects all the senses.
Module 2: Perception
What does your brand currently look like? This can be a complicated question to answer, but it’s actually quite simple. EVERYONE has a brand, and a quick snapshot of what is looks like is what people are saying about you before you enter the room. In the Perception module, you’ll learn how to take control of your brand and mold it so your audience sees you for only what you want them to see.
Module 3: Presence
You can’t build a strong brand without knowing who you are, your audience, and how to communicate with them effectively. Most people don’t get this. They expect their businesses to grow based on talent alone. Unfortunately, it’s not that easy. All the talent in the world will be wasted if talents aren’t shared in a way that reaches their intended audience. In the Presence module, you’ll establish your “Circle of Influence,” find the best channels to reach your target audience, and learn how to communicate with them for maximum effectiveness.
Module 4: Proof
Asking strangers on the internet to buy things they can’t touch, see, or feel is a humongous request for anybody. That’s why prospects need to see a proof before they give you any money. You can give them evidence of why you’re the right brand for them, but with competitors also sharing the same kinds of proof as you are, things get a little tricky. In the Proof module, you’ll discover new types of proof that are easy to obtain that nobody else can.
Module 5: Product
Discover breakthrough ways to create value for your industry by turning your existing knowledge into digital and physical assets. This module teaches you to create products that serve the problems of your community or industry with a step-by-step action plan of action that will free you from the time-for-money trade and amplify your impact by selling to others at scale.
Module 6: Profit
Profit isn’t where we start, but it’s where we finish. In the Profit module, you’ll learn the secret “VCP Model” that gives you the ultimate freedom to live your life and build your dream business by maximizing your brand for unlimited exposure.
The most influential album of the last 25 years? This just might be it.
Some rad tunes on this album!