Many companies are putting a lot of effort into their marketing activities. The budgets for digital marketing are on the rise and influencer marketing is booming. However quite often, the most effective and authentic way to market your company is not paid attention to. YOUR EMPLOYEES. Every employee serves as a business card for their company, and absolutely everybody who…

Today’s society is changing so rapidly that no one can escape continuous learning and development. However, this is especially true for those who want to be experts and valued professionals in a particular subject. The more you know about your field and the more you acquire different skills, the more valuable your personal brand will be in that field. Personal…