We were happy to share our personal stories and talk about personal branding on one of the most popular podcasts in Estonia and in this post I wanted to discuss Podcasting from the Personal Branding perspective. There are 2 ways to amplify your personal brand through podcasting. EASY-START: Being a regular guest on podcasts gives you a possibility to reach…
The good news- you have it already. Let me explain. In a nutshell, the value proposition of your personal brand should convey: A specific tangible+emotional value for the customer. Emotional value is where Your personal brand DNA comes in and create a unique sales advantage that no one can copy. Communicate clearly how your WHY, your strengths and values can…
Your personal brand must contain considerably more than just the visual side and well-planned marketing activities. It must first and foremost include your values, attitudes, beliefs, competencies, charisma, a clear purpose and a broader strategy. It must create a desired, yet the authentic image of you. However, the most important thing is to know what exactly you want to achieve…
How personal branding can help you and your company? Personal branding plays a major role in the world of business and entrepreneurship because strong personal brands serve as important marketing or sales channel of a company or organisation, as well as strongly support the employer brand. Successful personal branding helps to save on marketing costs and grow the company’s sales,…
