Help your employees to help you

Help your employees to help you

How do you distribute content to amplify the message, knowledge, and brand presence? In the context of brand ambassador programs, companies often expect people to start creating their own unique content from scratch. Although some of your brand ambassadors may become thought leaders who will start to create their own content, it all takes time. Most people need inspiration, ideas,…

Want to be successful on social media and have a real impact in your industry?

Want to be successful on social media and have a real impact in your industry?

Then stop corporate self-promotion, and start focusing on building your employees’ thought leadership. Because your influence and your impact as a brand would grow when you have strong personal brands, and strong thought-leaders, speaking in their unique, authentic, diverse voices about the things they are knowledgeable and passionate about. Telia, SEB, Levira, Tele 2, Fujitsu, Bolt, Playtech, Scoro, Testlio, Elisa,…

How to start with brand ambassador programs?

How to start with brand ambassador programs?

Employee advocacy/brand ambassador programs are becoming more and more popular. This makes me super happy because I firmly believe that only real people can humanize the brand. Today, we can say that a strong corporate brand consists of two things -strong personal brand of the founder or CEO of the company and strong personal brands of the employees. The stronger…

What is the best platform for personal branding?

What is the best platform for personal branding?

This is the question that I get asked the most. While there is no one solution that fits all because once you are choosing a platform between hundreds of different social media possibilities, you have to consider two things. First, what is the goal of your personal branding and secondly, who is your target audience? And what platform are they…

Personal branding vs executive branding?

Personal branding vs executive branding?

Let’s discuss what is the difference between personal branding and executive branding. As the word personal suggests, personal branding is more than just your professional life. It is about who you are, not only as a business leader but also as a person. Executive branding normally would focus just on your professional side but if you want to really connect…

What is the biggest employee advocacy mistake of all?

What is the biggest employee advocacy mistake of all?

Employee advocacy programs have been around for quite some time. Now, this topic is becoming more and more important, and more and more companies pay attention to this important topic. Some programs are successful, and some programs fail. So if you’re thinking about launching your own brand ambassador program, then there is one thing that you have to remember. Stop…