How well are you represented online?

How well are you represented online?

Your digital personal brand is one crucial part of your personal brand. When someone checks your profile picture on social media, what impression do they get about you? When someone looks at your profile on LinkedIn, what information do they get about you? Are you seen as a thought leader on social media or you only have an account there?…

What to do if you don’t have enough content ideas?

What to do if you don’t have enough content ideas?

So much of personal branding is about what you are contributing to the overall conversation. Whether you write, create graphics or make videos, be sure that you’re giving your own personal take and angle on every topic you’re talking about. If you can’t create content at the pace you’d hoped, don’t be afraid to curate content created by others. You…

Do investors buy your idea or you?

Do investors buy your idea or you?

Did you know that 87% of investors make a positive or negative investment decision based on the reputation of the CEO? According to Digital Investor Survey, background research on social media is widespread among investors. Today 98% of investors use digital channels and social media for background research online. It has increased dramatically compared to 2017 and 2015, when the…

What are the most common mistakes of personal branding?

What are the most common mistakes of personal branding?

1. Thinking you don’t need a personal brand 2. Not being present on social media 3. Not “owning” your own brand 4. Not cultivating your own brand, separate from the company 5. Thinking you can completely outsource your brand 6. Ignoring your digital personal brand 7. Forgetting about your most important target audience & biggest brand advocates-potentially, your employees This…

How to educate your employees through personal branding?

How to educate your employees through personal branding?

As the face of your company, when you as a CEO publish content, speak at conferences, write opinion articles or comment on trending industry topics, you are establishing company-wide credibility. With a strong personal brand backed by published content, you’ll widen your circle of influence and open doors to new audiences, making it easier to grow your business wherever you…