We were happy to share our personal stories and talk about personal branding on one of the most popular podcasts in Estonia and in this post I wanted to discuss Podcasting from the Personal Branding perspective.
There are 2 ways to amplify your personal brand through podcasting.
- EASY-START: Being a regular guest on podcasts gives you a possibility to reach a wider audience and spread your message. Podcast features not only increase your visibility but also add up to your credibility.
- PRO: Hosting your own podcast is a great way to position yourself as a thought-leader & put to your advantage celebrity branding (best example-Tim Ferriss)
Among other benefits:
- Most intimate connection with your audience
- Unlimited possibilities for learning and growth
- Access to amazing experts
- Numerous partnership opportunities
- Multiple ways to repurpose the content
- Cross-marketing by podcast guests